ISSN 2312-5160

online ISSN 2786-4502

IN ENGLISH
ПРАВИЛА ДЛЯ АВТОРІВ - УКРАЇНСЬКОЮ

Visit our Facebook-page

Visit our Facebook-page

Indexed in

Індексується у

Index Copernicus
Google Scolar
Maksymovych Scientific Library
Vernadsky National Library of Ukraine

Current Issues of Mass Communication, 2021, no.29, 25-38

DOI: http://doi.org/10.17721/2312-5160.2021.29.25-38

UDC 007:304:167.1:81’42

«Communicative Code» and «Cultural Consumerism» in a Media Discourse

Full text pdf

Bogdana Nosova

Ph.D., Associate Professor at Department of Social Communications, Institute of Journalism, Taras Shevchenko National University of Kyiv

ORCID: 0000-0000-0002-6692-173X

Email: bogdana.nosova@gmail.com

ABSTRACT

The article considers the problems of cognitive convergence of communication and media studies within the system of values and moral imperatives of Ukrainian identity. The themes «communicative code» and «cultural consumption», presented in the works of historian N. Yakovenko and philosopher J. Habermas, are intellectual meanings. They served as theoretical markers upon which the further research draws. N. Yakovenko defined the communicative code and its connection with cultural memory. She believes that the media play a leading role in the emergence of communication codes today. Habermas’s living philosophy interprets topical issues of journalism and communication. His philosophical paradigm is close to the tasks solved by media and communication. The study’s aim is to show how the intellectual meanings generated by historians, philosophers, and writers in synergy with journalism and communication studies are further updated, while considering modern media discourse. The tasks arising from the outlined aim have been solved through the interpretation of the synergistic circles of J. Habermas, D. McQuail, N. Yakovenko, V. Kulyk, and G. Pocheptsov. Their theoretical reflections and media handlings and communication constructs of complex cultural projects, restoring the national identity. In this study a method of comparative analysis was used for tracing communicative ideas, their theoretical formation and manifestation in media texts. The method of generalization was used for conclusions. The newspaper «Day», the online newspaper «Ukrayinska Pravda», the magazine «The Ukrainian Week» and its online version among Ukrainian media most often appeal to the philosophers and philosophy. From our point of view J. Habermas warns in his scientific conclusions’ successors from mistakes in the development of civil society, which will be formed in the innovative digital environment. Our conclusion will be following: for a high-quality training of specialists in journalism and communication, it is necessary to deepen their intellectual potential. The creation of a new universal learning platform for students who have chosen journalism and social communications should be based on knowledge of politics and morality, on the ability to form the worldview assessments. This is a response to the challenge of time: to join the formation of a new type of elite, the demand for which dominates in Ukrainian society at the beginning of the 21st century.

KEYWORDS: discourse, communication, communicative code, communicative memory, leader.

References

«Battlefront Album»: The Pain of War in Photos … Youtube Channel: Channel 5. [Web Publication]. Retrieved from https://www.youtube.com/watch?v=D_p4Uw7TUVg

Besnier, J.-M. (2003). Réflexions sur la Sagesse. Kyiv: Nika-Centre.

Blair, T. (2011). A Journey. Kyiv: Tempora.

Boehm, U. [Ed.] (2003) Philosophy Today: Conversations with Ulrich Beck, Hans-Georg Gadamer, Jürgen Habermas, Hans Jonas, Otfried Höffe, Vittorio Hösle, Richard Rorty, and others. Kyiv: Alterpres.

Bush, G. W. (2012). Decision Points. Kyiv: Bright Star Publishing.

Chadiuk, M. (2017). Visual Code of the Ukrainian Past. The Day: The Day: Daily Socio-Political Newspaper, #192.

DOCU / HIT Invites You to Travel with an Incredible Documentary Eightsome. Movies. Chimeras War. (2017). DOCU / HIT: Docudays UA the International Human Rights Documentary Film Festival Project. [Web Publication]. Retrieved from http://docuhit.org/2017

Habermas, J. (2000). The Structural Transformation of the Public Sphere. Lviv: Litopys.

Hall, J. (2005). Online Journalism. Kyiv: «К. І. S.».

Hlukhovsky, M. (2017, July 18). «Chimeras War». Film Story about Donbas, Life, Death and Love. Glavcom: Internet Periodical. [Web Publication]. Retrieved from https://glavcom.ua/interviews/viyna-himer-kinoistoriya-pro-donbas-zhittya-smert-ta-lyubov-426459.html

Holland, P. (2005). «The Direct Appeal to the Eye»? Photography and the Press. A. Briggs, P. Cobley (Ed.). The Media: An Introduction (pp. 510 – 522). Moscow: Unity-Dana.

Judt, T. & Snyder, T. (2019). Thinking the Twentieth Century. Lviv: Choven.

Kulyk, V. (2010). The Ukrainian Media Discourse: Identities. Ideologies. Power Relations. Kyiv: Krytyka.

Kushch L. (2017, August 19). Moments that Help the Nation Become Strong and United. Holos Ukrayiny: Daily Newspaper. [Web Publication]. Retrieved from http://www.golos.com.ua/article/292689

Lubchak, V., Antypenko, I., Malimon, N., & Shutkevych, O. (2017). Where Does the Mind «Live» on Ukrainian TV? The Day: Daily Socio-Political Newspaper, #192-193.

McQuail D. (2010). McQuail’s Mass Communication Theory. Lviv: Litopys.

Oryshchyna, M. & Rybalko, L. (2017). History and Media: Who Creates the Communicative Code of Culture? The Day: The Day: Daily Socio-Political Newspaper, #130–131.

Pocheptsov, G. (2010). Engineering of the Future. Lectures on Strategic and Foresight Researches. Kyiv: Alterpres.

Siruk, M. (2017). On the Diplomacy Super-Tasks. The Day: The Day: Daily Socio-Political Newspaper, #192-193.

The Exhibition of Works by Oleksandr Klymenko the Famous Ukrainian Newspaper Photographer Was Presented at the National Museum of the History of Ukraine in the Second World War. (2017, August 17). The Ministry of Culture of Ukraine: The Official Website. [Web Publication]. Retrieved from http://mincult.kmu.gov.ua/control/uk/publish/article?art_id=245269800&cat_id=244913751

The Newspaper Photographer Oleksandr Klymenko Presented His «Battlefront Album». (2016, November 15). Ukrinform: The State News Agency.[Web Publication]. Retrieved from https://www.ukrinform.ua/rubric-society/2121125-fotokor-oleksandr-klimenko-prezentuvav-svij-frontovij-albom.html

Thompson, D. (2018). Hit Makers: The Science of Popularity in an Age of Distraction. Kyiv: Yakaboo Publishing.

Wendland, A.-V. (2011). Return to Chornobyl. From National Tragedy towards Innovative Approaches in the Historiography of (not Exclusively) Ukraine. Ukraїna Moderna: Magazine, #18, 151–185.

Wieviorka, M. (2019). A New Era of Intellectuals. The Ukrainian Week: Weekly Socio-Political Magazine, #26 (606), 42.

Zabuzhko, O. (2006). Chronicles of Fortinbras. Selected Essays. Kyiv: Fact.

Comments are closed.