ISSN 2312-5160

online ISSN 2786-4502


Visit our Facebook-page

Visit our Facebook-page

Indexed in

Індексується у

Index Copernicus
Google Scolar
Maksymovych Scientific Library
Vernadsky National Library of Ukraine

Current Issues of Mass Communication, 2020, no.27, 41-50


UDC 007:004.738.5(047):316.622

Stereotype-Generating Potential of Ukrainian News Internet Resources Headlines for Ukrainian Youth

Full text pdf

Yuliia Priadko

PhD-student at Department of Social Communications, Institute of Journalism, Taras Shevchenko National University of Kyiv, 36/1 Illienka str., 04119 Kyiv, Ukraine,

* Corresponding author’s e-mail address:


Main objective of the study: to identify the facts of conscious or unconscious assistance in the formation of new stereotypes and supporting active stereotypes against different social groups, for instance, drug addicts, former prisoners, Romani people and sexual minorities, among Ukrainian youth in the headlines of leading domestic news Internet resources.

Methodology: documentary data analysis method was used to: a) characterize modern youth as a specific group of mass media audiences; b) further interpretation of data on young Ukrainians’ fears, preferences, expectations, values, etc. By the help of content analysis method, the potentially stereotypical markers in the titles of the analyzed Internet resources were identified and described. Results and conclusions: while making current study we relied both on open data about society and about young people, and based on this data Ukrainian high school pupils and students’ stereotypes about several social groups, including drug addicts, Roma, former prisoners and members of sexual minorities were logically identified. Content analysis based on the method of continuous sampling of, Ukrainian Pravda and UNIAN resources’ headlines of the first three weeks of May 2020 partly confirmed the hypothesis that Ukrainian online news mass media are able to generate and maintain their audience stereotypes, by the help of exceptional publishing news about these social groups. In general, we assessed the stereotype-generating potential of the studied media as negative. This is primarily because of following journalistic standards in the process of writing news reports extremely accurately. Significance: this research is significant for Ukrainian scientific thought because the author firstly proposed assessing the stereotype-generating potential of media texts algorithm.

KEYWORDS: stereotype, stereotype-generating potential, headline, news website, youth


Butyrina, M. (2010). Metatheoretical approach to the study of mass consciousness stereotypes. TV and radio journalism, 9(2), 8–15.

Blynova, O. (2006). Personal factors in the development of social stereotypes. Scientific notes of the G. Kostyuk Institute of Psychology of the Academy of Pedagogical Sciences of Ukraine, ed. Academician S. Maksimenko, 28, 67–73.

Generations Online. (2019, January 28). Pew Research Center. Retrieved from

Mazorchuk, M., Vakulenko, T., Tereshchenko, V., Bychko, G., Shumova, K., Rakov, S., & Gorokh, V. (2019). The national report of the International PISA 2018 Education Quality Survey result. Kyiv, Ukraine: Ukrainian Center for Educational Quality Assessment. Retrieved from

Martinek, S.V. (2007). Ukrainian associative dictionary: in 2 vols. From reaction to stimulus, (2). Lviv, Ukraine: Ivan Franko Lviv National University Publishing Center.

Generation Z consumes the news, not reads it, – researcher Chloe Combi. (2019, November 6). MediaSapiens. Retrieved from

Ranking of popular sites for April 2020. (2020). Kantar CMeter. Retrieved from

Tonkikh, I.Yu. (2017). Online journalism. Genres on the Internet [Electronic resource]: A textbook. Zaporizhia: Zaporizhia National Technical University. Retrieved from

Comments are closed.