ISSN 2312-5160

online ISSN 2786-4502


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Maksymovych Scientific Library
Vernadsky National Library of Ukraine

Current Issues of Mass Communication, 2017, no. 21, pp. 69-86

ISSN 2312-5160


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Communicative Mission of Opinion Journalism and Transformation Processes of Identity in I. Dziuba’s Opinion Writing

Bogdana Nosova

Institute of Journalism, Taras Shevchenko National University of Kyiv, 36/1 Melnikova str., 04119 Kyiv, Ukraine

* Corresponding author’s e-mail address: bogdana.nosova[@]



The aim of the study is to determine how value motives of I. Dziuba’s opinion journalism articles contribute to the transformation of Ukrainian identity in social communication. The task to be accomplished is to consider a series of opinion journalism articles by I. Dziuba. They are combined by topics to highlight the multifaceted issues (cultural, linguistic, and educational) of transformation of modern Ukrainian identity.

Methods. The study has been carried out by the method of conceptual analysis to determine how the communicative mission of opinion journalism appeared. In I. Dziuba’s opinion writing, Ukrainian being is re-created with a focus on important concepts such as Ukraine, independence, identity, nation, elite, culture, geopolitics, globalization, etc. Modern journalism study considers the research of opinion journalism discourse as a content conceptual reading, analysis of connections between various concepts. The study has been carried out not only by the method of conceptual analysis. The method of hermeneutics was used for reviewing I. Dziuba’s opinion journalism from the worldwide perspective. Transformation processes of Ukrainian national identity are studied on the examples of opinion journalism discourse about the development, the advocacy and the use of the language of the titular nation. The interpretation of I. Dziuba’s opinion writing is not possible without a reference to its social resonance that is formatted in the comments of intellectuals, published in media on the occasions of writer’s meeting with readers, celebration of his anniversary. To analyze the communicative mission of I. Dziuba’s opinion writing, there were used general theoretical methods such as dialectics and synergy. Dialectical method has been used to study how I. Dziuba interprets Russian nationalism, Ukrainophobia (Anti-Ukrainian sentiment). The principles of synergy analysis were used to analyse communicative mission of opinion journalism.

Results and conclusions are based on the proving of the hypothesis on the value motives that were reflected in I. Dziuba’s work “Internationalism or Russification?” and at his collected book of articles and speeches “Spreading the Darkness” are almost the same (despite the fact that the time period between the publishing of these two books is over forty years). There are the advocacy of the Ukrainian language, the right of Ukrainians for a full development of national culture and education, a patriotic attitude to their native land, and then for the independent Ukrainian state. The differences are in the fact that “Internationalism or Russification?” was written in September – December 1965, in the Soviet Union, and the author had to defend the Ukrainian views under the totalitarian regime and communist ideology. Our study paves the way for further researches of the opinion journalism communicative mission.


KEYWORDS: identity; communication; culture; language; opinion journalism.



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