ISSN 2312-5160

Current Issues of Mass Communication, 2014, no. 16, pp. 46-56

ISSN 2312-5160

DOI: https://doi.org/10.17721/2312-5160.2014.16.46-56

Full text, PDF (in Ukrainian)


Media Communications: Evolution of the Conceptual Approaches (Part ІI)

Eugene Tsymbalenko *
Taras Shevchenko National University of Kyiv, The Institute of Journalism

* Corresponding author’s e-mail address: 2298543[@]gmail.com

 

ABSTRACT

The mediated communication theories, which have the contextual connection to the media communications, are analysed. We propose the systematization of the mediated communication theories and determine the contextual links among the media communications in various fields of science. A review of the scientific literature on the conceptual approaches to the interpretation of mass and media communication is made, covering a wide range of issues, including the new strategies of self-expression and co-operation in terms of personalized communication, and the characteristics, acceptability and limitations of the new digital media in the screendigital culture.  (The first paper on the results of this study was published in “Current Issues of Mass Communication”, Issue 15)

 

KEYWORDS: media communications, mass communication, concept, theory.

 

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